Meet The 2025 Board 

Amanda has been a member of CAMEO since 2015 and currently serves as the President.

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Amanda has been serving the aging population for over a decade and currently holds the position as publisher and team leader for the entire SWFL region for the Seniors Blue Book.  Seniors Blue Book is a highly regarded resource guide that many call "their bible of resources".  It has helped families in SWFL navigate through the confusing maze of healthcare/senior care for nearly 40 years by compiling an accurate comprehensive list of resources, grids, valuable articles and so much more. 

Aside from her publishing and education efforts to seniors and industry professionals, Amanda sits on several philanthropic, non-profit boards that focus on senior care and safety as well as healthcare education and philanthropy. 

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“Knowledge is power, educate yourself today for the resources that you or someone you love may need tomorrow” ~ Amanda Barton

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​Rachel Henderson develops operational strategies with the goal of maximizing The Terraces  profits or share of the market.  She oversees service and marketing team’s development while monitoring trends that indicated the need for new products and services. This includes but not limited to:

• Launch, manage and develop the overall affiliate marketing strategy in Collier Lee counties

• Acquire relevant strategic affiliate partners within communities

• Develop, implement, and manage all marketing, affiliated campaigns and promotions for the company

• Establish, build, and maintain relationships with affiliates. This includes negotiations, optimizing and reporting on campaign performance, forming creative strategies and objectives, managing budgets, etc

• Familiar with online marketing CRM’s, ensure that maximum ROI is achieved for the given territories

• Analyze campaign activity and produce solutions to ensure liaisons deliver the best ROI

• I bring passion and creativity to suggest new out-of-the-box concepts and ideas to drive the current market

• I am a team player perform other exciting duties related to health care as assigned
   

In her spare time Rachel enjoys the outdoors and spending time with family and friends.

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Kelly L. Fayer received her Juris Doctor from Washington and Lee University School of Law in 1997 and established her law firm in 2006. Throughout her time as an attorney, Kelly has received numerous awards for her professional accomplishments, philanthropy and mentorship and was the first attorney to receive the APEX Award from the Greater Fort Myers Chamber of Commerce. In 2019, she won the Florida Bar Pro Bono Service Award, and was 1 of 20 attorneys in the state honored at the Florida Supreme Court for representing those who cannot afford to hire an attorney. Kelly was elected to serve as president of the Lee County Bar Association and is 1 of only 8 females elected to this position in the last 70 years.  She is very proud to be the Treasurer of CAMEO of Lee County, an organization that supports low-income seniors. She is the founder of #KindLee, and she holds the following positions in the community: board member of PACE Center for Girls; co-founder and vice president of the Miguel C. Fernandez III Hispanic Bar Association; honorary board member of the Guardian ad Litem Foundation; and Master in the Calusa Inn of Court; past president of the Estate Planning Council of Lee County; past board member of the Association of Family Law Professionals, sponsor of the Lynn Suzanne Spradley Brightest Stars Scholarship and member of National Association of Elder Law Attorneys. and mentorship. At this time, Kelly is the only attorney to be given this honor.  

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Janelle Olson is the Community Engagement Director for Community Cooperative, a non-profit organization which seeks to alleviate hunger and homelessness in southwest Florida. She has held this position since 2023, after serving 3 years developing and leading the Volunteer Services department. In her capacity as Community Engagement Director, Janelle introduces and educates civic, business, and social organizations on the plight of hunger and homelessness in our communities and the critical and innovative ways Community Cooperative works to support our neighbors in need. Prior to joining the Community Cooperative team, Janelle was CEO/President of Florida Drone Supply and Sky Source Aerial, working with emerging technologies in the aerial industry. She holds an FAA 107 Certification and her company’s national network of drone pilots assisted global telecom companies with the 5G cellular roll-out from 2017-2021. Earlier, Janelle was part of the southwest Florida real estate scene, first as Membership Director for the Naples Area Board of Realtors then worked independently for 12 years in real estate marketing. She started her career in the non-profit industry in 1995 as Volunteer Director for Give Kids The World, in Kissimmee, Florida. Janelle is an active member at Gateway Trinity Lutheran Church, sits on the Board of Directors for CAMEO of Lee County, and represented Gateway High School on the Lee County School Board District Advisory Council. Janelle has a bachelor’s in Speech/Communications from Gustavus Adophus College St. Peter, MN and is working toward a Masters in Non-profit Management from the University of Central Florida. She proudly achieved a “Ductorate” from Disney University and recently earned her Certificated Volunteer Administrator credential.

Amy was born in Fort Myers, Florida and has worked in the customer service industry her whole life. She learned at an early age how much she enjoyed helping others, starting with her very first job as a bag girl at Winn Dixie. At the age of 18, she learned to deal the game of Texas Hold’ em and ultimately spent 21 years in the Casino industry where she quickly climbed the ladder to become the training Supervisor. It was then that Amy realized another way she could utilize her passion for helping people, was by teaching. 

As a young mother, she made ends meet by taking on a second job in the dental field in which she ultimately earned her Expanded Duties Certification so she could earn top pay.  Amy was known as the hand holder, calming her patients as they lay scared and anxious in the dental chair. Now as a Realtor since 2015, she is able to help people in a much broader way, still holding hands with that gentle guidance she's known for.

Amy started becoming involved in the community many years ago by volunteering with different non-profits like the Community Cooperative soup kitchen, Helping Hands for the Homeless, The Salvation Army and the Ronald McDonald House to name a few. It's plain to see that helping others brings her joy.

She says being a member of the Greater Fort Myers Chamber of Commerce has brought countless opportunities for her, including meeting so many like-minded people and some of the greatest friends along the way. Serving as a Chamber Ambassador has allowed Amy to learn more about not only the hard-working local businesses, but the many non- profits in our area that need our support. “There are so many good people out there, doing good work and I have the privilege to stand beside them”.

With a family history of Alzheimer’s, the Senior world has always been a passion of Amy’s. Since being introduced to CAMEO, she has forged many great relationships that she has been able to connect with her clients but has also opened doors for her to advocate and educate about Alzheimer's. She is now grateful to have the opportunity to serve on the CAMEO Board where she can continue to give.

A SWFL native, Rachel Byrd has a B.A. in Sociology from Florida Gulf Coast University and M.A. in Gerontology from the University of South Florida. Rachel is licensed as a Certified Dementia Practitioner, a BC-AAP with the Activity Professionals National Credentialing Center, and CORE certified as an assisted living administrator.

Rachel began her career in 2013 as a server in an independent living dining room. She also worked as a Life Enrichment Assistant in a Memory Care community, and as a Therapeutic Recreation Lead in a skilled nursing community, where her love for working with seniors only grew.

Over the last 5 years, Rachel worked as the Director of Life Enrichment and Director of Sales and Marketing in an assisted living, memory care, and skilled nursing community. Currently, she is the regional manager of a senior consulting agency called Florida Senior Consulting. Rachel is honored to help seniors choose the place they will spend their golden years. She understands how emotional this decision is for both seniors and their families. She takes great pride in being the guiding light through these transitions and wants to help reduce some of the stress associated with navigating the senior healthcare system as a whole.

Rachel’s grandfather and father both found their lifelong careers in senior communities. As long as Rachel can remember, she has always been immersed in all aspects of senior care. She has over a decade of professional experience in senior living, and nearly 3 decades of personal exposure to senior care. She feels her early exposure really led to developing a love and compassion for seniors.

As a seasoned Home Care & Senior Living professional with many years of experience, A.J. has dedicated his career to advocating and seeing that first class care/service is delivered to our Seniors, Veterans and children with special needs. A.J. currently holds the position of Vice President of Operations for Heart, Body & Mind Home Care. Heart, Body & Mind shares A.J.’s core values (Respect, Integrity, Compassion & Excellence) and as a result was recognized as the 30th top agency in North America.

A.J. has sat on numerous boards both locally and at the state level. He was an appointed member of a Secretary of State formed task force to address elder abuse and develop policy. He has enjoyed volunteering for more than a decade leading and side walking at a therapeutic equine facility serving both Veterans and children and adults with developmental disabilities.

Away from A.J.’s professional life, he enjoys spending time with his family, the beach and the beautiful weather is SW Florida. Being from the Chicagoland area, he is a devoted fan of his beloved Cubs and Bears.

Ulla-Undine (Dee) Merritt: President/Owner of Logical Insurance Solutions, a family-owned and operated insurance brokerage firm.  Serving Lee, Collier, and Charlotte Counties since 2007. We are licensed in 36 states and specialize in Medicare Insurance Products. Our commitment to providing comprehensive coverage extends beyond a single carrier, recognizing that no single provider can meet every individual’s unique needs consistently. Our holistic approach ensures that your decisions are informed and aligned with your expectations.

As the primary caretaker for my mother, who was born in 1920 and sadly passed away at the age of 99 due to COVID, I gained first-hand knowledge of the good and the bad.  While doing so I developed a deep passion for the Senior Market. In this ever-evolving landscape, insurance can be perplexing, which is why we treat each client as if they were part of our own family. Ethically, compassionately, and with a genuine understanding of their concerns.

My journey began in Germany, where I was born. Legally immigrating to the United States at just 15 months old, I am fluent in German, my second language. My husband and I have shared a life together, starting off as High School sweethearts and have been together ever since. We are proud parents to two remarkable sons, both of whom are now married and have blessed us with five grandchildren. Our family relocated from New Jersey to Fort Myers in 2004, and this vibrant community has become our cherished home.

At the core of everything we do is family—the most significant aspect of our lives. We embrace shared experiences, whether it’s boating, fishing, gardening, or enjoying the great outdoors. Prior to my insurance career, I owned a travel agency, managed an airline call center, and served as a Regional Director of Revenue Management for prestigious 5-star resorts.

My licenses include:

License 215: Health, Life & Annuities (October 2006)

License 220: Property & Casualty (June 2017)

In addition to my professional endeavors, I am actively involved in community service:

Cameo Cares of Lee County, Florida:

President (June 2017 – July 2020)

Vice President (June 2016 – June 2017)

Board of Directors Grants Chair (June 2012 – June 2016) (April 2024 – present)

Dr. Piper Center for Social Services, Inc.:

Board of Directors (June 2015 – November 2019)

Thank you for sharing your remarkable journey, Ulla-Undine. Your dedication to both your clients and your community is truly commendable.

Morgan's career in healthcare started at just 18 years old as a CNA, where she worked until she earned her BSN.  She now has over 15 years of nursing experience in the hospital working with trauma, orthopedics, neurology, cardiology, oncology and infectious disease. After taking some time to help care for several of her own family members with declining health, she was able to transition to the RN and Marketing Liaison for Assisting Hands Home Care. Here she uses her knowledge to help local seniors navigate all the challenges of aging and stay safe in their homes. 

Jeff Alexander has been helping others access healthcare for over 30 years.  Nearly half of that time has been spent working with seniors, primarily hospice. Jeff has a passion for educating seniors about serious illness and end of life care.  Jeff is originally from Northern Virginia, but lived in Indiana for over 20 years prior to moving Naples in 2019 to join Avow.